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Concept testing survey questions

Show people the idea, then ask these. They measure first impressions, how clear and different the idea is, whether it solves a real problem, what people would pay and how likely they are to buy. They also ask about doubts, which are often the most useful answers of all.

We've ticked a short starter set. Change it to suit you.

First impressions

Understanding

Need

Price and buying

Doubts

6questions in your form· about 2 min to answer

Tips for a better concept testing survey

  • Test one idea per survey, or show several in a random order; people tend to favour whichever they see first.
  • Count only “definitely would” as a likely buyer. Many “probably would” answers are just politeness.
  • Ask about price only after people understand the idea, never before.
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