Questions to find a price people will pay. The core is the Van Westendorp set — four questions about when a price feels too cheap, a bargain, expensive and too expensive — which together show an acceptable price range.
We've ticked a short starter set. Change it to suit you.
Value
Price range (Van Westendorp)
Willingness to pay
Context
6 questions selected
Tips for a better pricing survey
Describe the product clearly at the top first — people can't price something they don't understand.
Change the example prices and plans to your own before you send it.
Treat answers as a range, not a promise. What people do at checkout is the real test.