Questions to measure whether people know you, how they found you and what they think of you. Ask the open "which brands come to mind?" question before you show your name, so you measure real recall rather than recognition.
We've ticked a short starter set. Change it to suit you.
Awareness
Perception
Buying
Open question
6 questions selected
Tips for a better brand awareness survey
Keep the open recall question first. Once people have seen your name, every answer after is prompted.
Swap "Brand A, B, C" for your real competitors.
Run it before and after a campaign to see whether it moved anything.