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Donor survey questions

Donors who feel thanked and informed tend to keep giving; those who don't often drift away without saying why. These questions ask why people support you, how they like to hear from you, whether they trust how their money is used and what would make them give again.

We've ticked a short starter set. Change it to suit you.

Why you give

Hearing from us

Trust and impact

Giving again

7questions in your form· about 2 min to answer

Tips for a better donor survey

  • Ask how people want to hear from you, then do exactly that; it's the simplest way to keep donors.
  • If “I understand what my donations have achieved” scores low, send a short update on your work before the next appeal.
  • Never send this survey with a request for money attached. It reads as an appeal, and the answers get less honest.
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