Questions that tell you how happy customers are and, more usefully, why. Start with one overall score so you have a number to track, then pick a few questions about the parts of the experience you can actually change.
We've ticked a short starter set. Change it to suit you.
Overall satisfaction
Product or service
Service and support
In their own words
5 questions selected
Tips for a better customer satisfaction survey
Ask within a day of the purchase or visit, while it's fresh.
Keep the overall score as the first question so people who stop early still leave one.
Ask the same core questions every time, so you can see whether things are getting better.