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Customer loyalty survey questions

Satisfied customers still leave. A loyalty survey asks the harder questions: would they buy again, would they recommend you, and how tempted are they by someone else. Send it to people who have bought more than once, so the answers come from customers with a habit to break.

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Coming back

Why you stay

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What would help

6questions in your form· about 2 min to answer

Tips for a better customer loyalty survey

  • Compare “buy again” with “recommend”. People who would buy again but not recommend you are loyal out of habit, and easy to lose.
  • Ask about competitors plainly; customers will tell you, and it's one of the earliest warnings you'll get.
  • Only offer the perks people actually pick. A rewards scheme nobody asked for costs money and changes nothing.
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