Right after an order is when customers are most willing to answer, and they remember why they bought. These questions cover how they found you, what nearly stopped them, the checkout and, later, the product itself.
We've ticked a short starter set. Change it to suit you.
Why you bought
The checkout
Delivery
The product
Next time
4 questions selected
Tips for a better post-purchase survey
Ask the “why you bought” questions on the order confirmation page, and the product ones a week after delivery.
“What almost stopped you” is the most useful answer for improving your site.
Keep each survey to five questions or fewer; it's a favour, not a form.