Research

Market research survey template

A survey for learning about the people you want to sell to: what they do today, what they spend, what frustrates them and what would make them switch. Useful before you build, price or launch anything.

Use this template, freeNo card needed · edit every question

Questions: 6
Takes about: 2 min to fill
Style: One question at a time

What's inside

01What is your age group?Choice · required
02How often do you purchase products in this category?Choice · required
03Where do you usually make purchases?Choice · optional
04How important is price when making purchase decisions?Rating · required
05What influences your purchasing decisions most?Choice · optional
06Is there anything else you'd like us to know?Long text · optional

Who uses it

Founders testing an idea before building it
Small businesses entering a new market or city
Marketers checking who is actually buying

Getting better answers

Ask what people did last month, not what they would do in future. Past behaviour is honest.
Keep it under three minutes or the answers get careless near the end.
Offer something small in return — early access, a discount, the results themselves.

How it looks

Question 1 of 6

What is your age group?

AUnder 18B18–24C25–34D35–44

OKor press Enter ↵

Colours, logo and wording are yours to change once you open the template.

Other templates