All comparisonsSurveyMonkey vs Google Forms

SurveyMonkey vs Google Forms: which is better for surveys?

The short answer

For most small surveys, Google Forms is enough and costs nothing. SurveyMonkey earns its price when you need serious analysis, benchmarks, or to buy responses from people outside your own contacts.

SurveyMonkey and Google Forms side by side

SurveyMonkey compared with Google Forms
Feature	SurveyMonkey	Google Forms
Price	Free plan with limits; paid plans, usually billed yearly	Free with a Google account
Response limits	Set by your plan	No practical limit
Analysis	Filters, cross-tabs, benchmarks and exports	Summary charts; deeper analysis in Sheets
Help writing questions	Question bank written by survey experts, plus an AI survey builder	Gemini, in some Workspace plans
Buy respondents	Yes, through their audience panel	No
Look	Themes, with your branding on paid plans	Header image, colours and a few fonts

PriceSurveyMonkeyFree plan with limits; paid plans, usually billed yearlyGoogle FormsFree with a Google account
Response limitsSurveyMonkeySet by your planGoogle FormsNo practical limit
AnalysisSurveyMonkeyFilters, cross-tabs, benchmarks and exportsGoogle FormsSummary charts; deeper analysis in Sheets
Help writing questionsSurveyMonkeyQuestion bank written by survey experts, plus an AI survey builderGoogle FormsGemini, in some Workspace plans
Buy respondentsSurveyMonkeyYes, through their audience panelGoogle FormsNo
LookSurveyMonkeyThemes, with your branding on paid plansGoogle FormsHeader image, colours and a few fonts

We don't quote prices here because they change. Today's numbers: SurveyMonkey pricing · Google Forms pricing.

Pick SurveyMonkey if…

You need statistically solid research or industry benchmarks
You want to buy responses from a target audience
You want analysis tools without exporting to a spreadsheet

Pick Google Forms if…

You're surveying people you already know
You want it free, with no response limits
You're happy analysing results in Sheets

Or a third option

Where johoforms fits

If you're surveying your own customers, members or staff, johoforms is a free middle ground: AI drafts the survey from one sentence, it asks one question at a time so more people finish, and Pro summarises the answers for you.

You want more people to finish your survey
You want the survey written for you
You want a summary instead of a spreadsheet

Build a form free — no sign-up Browse templates

Thinking of switching?johoforms vs SurveyMonkey johoforms vs Google Forms

More comparisons:Typeform vs Google Forms Google Forms vs Microsoft Forms Tally vs Typeform Jotform vs Google Forms Typeform vs Jotform Typeform vs SurveyMonkey Tally vs Google Forms